CAVINDER CODED
We love a strong female campaign and this one delivered.
For Dick’s Sporting Goods I helped my team create this satyrical and cheeky video featuring the Cavinder Twins with the purpose of driving attention to our women’s business as well as highlighting how “easy” it was for these athletes to grow their brands. I wrote all of our copy needs for this campaign including social, retail, and digital needs, as well as interviewing Haley and Hanna for our behind the scenes video.
This ad has gained tons of media attention AND helped drive higher than average sales for our women’s apparel.
BEHIND THE SCENES
I interviewed the Cavinder Twins for our behind the scenes edit to get the voice over we wanted. To prepare to interview Haley and Hanna, I did extensive research on them and really learned all about the powerhouse that they are through their businesses and as athletes.
FEATURE EDIT
I had the privilege of assisting my teammate who led the charge on this satyrical edit, to highlight all that the Cavinder Twins have achieved with a cheeky undertone.