Train Series: Problems Love Company
The ask in the brief was simple: show the brand in the gym using athletes. How we made this idea unique was bringing in the idea of the Kohler Effect. The theory that a person tries harder when training with others. So, we paired up our athletes and made each episode about so much more than just training together in the gym.
I worked closely with teammates to help ideate each story for the pairings, attended in the shoots, and helped give feedback in post—along with writing all the marketing and digital copy that went along with the project.
EPISODE 1: GOING BANANAS
Coach Rac and KJ hit the gym…again and again. They can’t seem to stop working but throughout it, they’re still themselves and can’t help but goof around.
EPISODE 2: ‘TIL SWEAT DO US PART
Newly married couple Jake Ferguson and Haley Cavinder were getting ready for the big day together—and settling some debates along the way.
EPISODE 3: ALL EYES ON FLAG
Flag Football athletes Ashlea Klam and Makena Cook say it’s never too early to start preparing for LA 2027.