THE NEXT ERA OF FOOTBALL

For this campaign we decided to bring back the concept of the iconic Under Armour ‘Click Clack’ ad—and apply it to women’s Flag Football, the world’s fastest growing sport. I had the opportunity to be part of this campaign from the start, from pitching to attending the shoot and assisting with product marketing videos, to writing all the copy that went live on our homepage takeover. Launch day also included a women’s look book page where I got the chance to flex more creativity within the copy and work with the designer on layout.

Enjoy this project that was so much fun to be part of!