Gym Posters With A Story

When the VP of Creative came to me and asked if I would create posters for Under Armour’s internal gym on campus because it “needed some character”, I jumped at the opportunity. The task was simply to use our athletes to tell stories. So, I thought what can we learn from the best athletes in the world and apply it to our own training? I did research on how each athlete trains to learn about what their sport demanded and find unique stories. This turned into mini lessons that everyone can learn. I wrote for 16 different athletes (here’s just a few), as well as worked with the designer to bring my vision to life.