Under Armour Holiday ‘24

For Under Armour’s 2024 Holiday campaign I had to interview six athletes that were featured in our video to get the voice over we wanted. During the holidays, a lot of messaging from brands starts to sound the same, the goal here was to stand out a little more.

We wanted the athletes to talk about product and the brand to tell consumers that UA knows athletes and this is where you wanted to shop for every athlete on your list.